{"id":51,"date":"2026-11-07T23:52:33","date_gmt":"2026-11-07T23:52:33","guid":{"rendered":"https:\/\/groundedmusebusinessconsulting.com\/?page_id=51"},"modified":"2026-11-09T00:32:38","modified_gmt":"2026-11-09T00:32:38","slug":"about-groundedmuse","status":"publish","type":"page","link":"https:\/\/groundedmusebusinessconsulting.com\/?page_id=51","title":{"rendered":"About GroundedMuse"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Brooke Haley-Herevia was born and raised in Yuba City, CA. She attended Chico State (BA, 2004), and UC Davis Graduate School of Management (MBA, 2023). She is a mom, lifetime Girl Scout member, prolific reader, TV\/movie buff, and passionate business enthusiast. Brooke&#8217;s professional career started with a canvassing job at The Fund For Public Interest Research (now Fund for the Public Interest). It was an assistant director job and I was very excited to start it. I knew it would be non-profit fundraising, but it was harder than much of anything I had previously done. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;The Fund&#8221; has a shorter history than its sister non-profits. You can find out more <a href=\"https:\/\/publicinterestnetwork.org\/network\/\">here<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brooke&#8217;s Resume.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dear Reader,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My guiding business principles center around a business&#8217;s purpose. Much like us, a business&#8217;s purpose is the <em>why<\/em> of its existence. The why or reason is never &#8220;to say in business&#8221; or &#8220;make <em>x<\/em> profit&#8221;. The why is the reason for the revenue and the business. Accordingly, businesses cannot pursue their <em>raison d&#8217;\u00eatre<\/em> if they aren&#8217;t in business, so staying on targeted profit goals supports the why.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What is the problem your business is trying to solve? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using data-driven analytical insight, we will clarify and clear the real roadblocks, establishing targeted solutions, and streamlining operational processes tailored to the highest returns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I look forward to discussing this with you and your team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sincerely,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brooke<\/p>\n\n\n\n<p class=\"has-tiny-font-size wp-block-paragraph\"><em>No AI<\/em> was used in the writing of this post.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brooke Haley-Herevia was born and raised in Yuba City, CA. She attended Chico State (BA, 2004), and UC Davis Graduate School of Management (MBA, 2023). She is a mom, lifetime Girl Scout member, prolific reader, TV\/movie buff, and passionate business enthusiast. Brooke&#8217;s professional career started with a canvassing job at The Fund For Public Interest [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-51","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/groundedmusebusinessconsulting.com\/index.php?rest_route=\/wp\/v2\/pages\/51","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/groundedmusebusinessconsulting.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/groundedmusebusinessconsulting.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/groundedmusebusinessconsulting.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/groundedmusebusinessconsulting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=51"}],"version-history":[{"count":8,"href":"https:\/\/groundedmusebusinessconsulting.com\/index.php?rest_route=\/wp\/v2\/pages\/51\/revisions"}],"predecessor-version":[{"id":59,"href":"https:\/\/groundedmusebusinessconsulting.com\/index.php?rest_route=\/wp\/v2\/pages\/51\/revisions\/59"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/groundedmusebusinessconsulting.com\/index.php?rest_route=\/wp\/v2\/media\/19"}],"wp:attachment":[{"href":"https:\/\/groundedmusebusinessconsulting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=51"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}