Brooke Haley-Herevia was born and raised in Yuba City, CA. She attended Chico State (BA, 2004), and UC Davis Graduate School of Management (MBA, 2023). She is a mom, lifetime Girl Scout member, prolific reader, TV/movie buff, and passionate business enthusiast. Brooke’s professional career started with a canvassing job at The Fund For Public Interest Research (now Fund for the Public Interest). It was an assistant director job and I was very excited to start it. I knew it would be non-profit fundraising, but it was harder than much of anything I had previously done.
“The Fund” has a shorter history than its sister non-profits. You can find out more here.
Brooke’s Resume.
Dear Reader,
My guiding business principles center around a business’s purpose. Much like us, a business’s purpose is the why of its existence. The why or reason is never “to say in business” or “make x profit”. The why is the reason for the revenue and the business. Accordingly, businesses cannot pursue their raison d’être if they aren’t in business, so staying on targeted profit goals supports the why.
What is the problem your business is trying to solve?
Using data-driven analytical insight, we will clarify and clear the real roadblocks, establishing targeted solutions, and streamlining operational processes tailored to the highest returns.
I look forward to discussing this with you and your team.
Sincerely,
Brooke
No AI was used in the writing of this post.